THE TRAINLINE

Created whilst working at Byte/Dept. Using the same dog from the previous campaign. We wanted to incorporate the dog with the typography motion. Working alongside DOP and the internal creative team. My role was to oversee the green screen shoot, making sure the animal is doing all the actions within the frame to fit in different ratios to animate the motion assets, leaded the project from the design side, through to exporting all the assets for the final delivery in different social media platforms and OOH.